Madewell

Women’s Spring 2020

Playful Americana: A journey across the American Desert: calico prints and tie dye, juxtaposed with colorful bandana prints and bungee cord details.

My concept + creative direction helped to establish key trend + color focus + design direction for the season.


CONCEPT DESIGN

CREATIVE DIRECTION

TREND DIRECTION

STORYTELLING


Featured at Madewell.com + Social Channels

 

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Madewell: Women's Summer 2020

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